Deal of the Day


Dare To Compare Toyota Prius

Dare to Compare Toyota Prius

If you're looking for a stylish, innovative and fuel-efficient compact, look no further than the all-new Prius.

Test-drive the 2016 Toyota Prius at Rivertown Toyota and see for yourself why more and more people are choosing the Prius over the competition.

Get More Space & More Features From Under $25,000

Compared to the Honda Fit & Nissan Leaf, the 2016 Toyota Prius Two has more space and better features.

The Prius is also affordable! With a starting MSRP of just $24,200, you can be both fuel-efficient and cost-efficient.

Drive one on the streets of Columbus and get up to 54 City MPG. You can also go further on the highways of Georgia with up to 50 Highway MPG!

With the Honda Fit, you'll be lucky to get 33 MPG around the city!

Experience Next Generation Technology In the 2016 Prius

Longer and sleeker, with more cargo space, the 2016 Toyota Prius two maximizes its interior space to create an extremely comfortable drive.

Stay connected wherever you go with available and standard features like:

  • Smart Key With Push Button Start
  • Color Multi-Information Display
  • Integrated Navigation
  • App Suite
  • Back Up Camera
  • Moonroof
  • Steering Wheel Mounted Controls
  • Color Head-Up Display (HUD)
  • And More!

Drive Honda or Nissan, and you'll have to go without many of the comforts that come with a Prius - including the available Entune Premium Audio system.

Safety Shouldn't Be A Luxury

When you choose the Prius over the competition you can travel with the added confidence of driving one of the safest hybrids in the world.

Available safety innovations in the 2016 Prius include:

  • Full Speed Dynamic Radar Cruise Control
  • Lane Departure Alert
  • Pre-Collision System
  • Pedestrian Detection
  • Automatic High Beams
  • And More

Plus, with ToyotaCare 2-year/25,000-mile no-cost maintenance, you can drive with better peace of mind too!

You won't get that in a Fit of Leaf - gas or electric powered!

Toyota Prius Interior

Experience The All-New 2016 Toyota Prius At Rivertown Toyota

If you're looking for better hybrid to take on the streets in Columbus or anywhere in Georgia, visit Rivertown Toyota and take home the new Prius!

Plus, don't forget to ask us about our better prices, lower MSRP, special incentives and quick and easy financing on our entire inventory of new Toyota models!

*Source: Manufacturer Websites


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Rivertown Collision Center of Columbus

1661 Whittlesey Rd
Columbus, GA 31904

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