Deal of the Day

New 2017 Toyota RAV4 Hybrid

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APR Financing

* Offers may not apply to all trims or vehicles.

When you want a car that gives you choices, consider the 2017 Toyota RAV4 Hybrid. Because it's a Super Ultra Low Emission Vehicle, the RAV4 combines fun with fuel efficiency with 34 mpg in the city and 30 mpg on the highway.

Toyota's technology is getting smarter all the time, especially with the electronic on-demand all-wheel drive that features intelligence to respond intuitively to present and future road conditions. Versatility is also part of the car's intelligent design, which gives you the option of three modes: Eco, Sport, and EV. To increase your fuel economy, switch on the Eco mode. For a swift ride, transition to Sport mode and enjoy taking off down the open road.

As you head out on your journey, security follows you every step of the way. The Star Safety System, combined with the Toyota Safety Sense, unites a variety of features to keep everyone inside and outside secure. Features such as Traction Control, Electronic Brake-force Distribution, Brake Assist, and Smart Stop Technology make driving smoother and safer at every turn.

Because having more options gives you more freedom. Enjoy driving the 2017 Toyota RAV4 Hybrid today.

RAV4 Hybrid Trims


2017 Toyota RAV4 Hybrid Limited

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MPG City34MPG Highway30
Wheelbase104.7Engine TypeGas/Electric
Engine Size2.5Cylinders4

$2,000 Additional Dealer Discount Or Special Financing

The 2017 Toyota RAV4 Hybrid Limited AWD 5-Door SUV

Never forget to turn off your headlights again thanks to the LED projector beam headlights with an auto-on/off feature. Enjoy listening to music on the Entune App Suite that includes a 7-inch high resolution screen, six speakers, MP3 playback capability, and more.


2017 Toyota RAV4 Hybrid XLE

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MPG City34MPG Highway30
Wheelbase104.7Engine TypeGas/Electric
Engine Size2.5Cylinders4

$2,000 Additional Dealer Discount Or Special Financing Or Special Lease

Get Going in Style with the 2017 Toyota RAV4 Hybrid XLE AWD 5-Door SUV

Increase your visibility using the day/night rearview mirror. The center armrest with a console storage box is an excellent place to keep smaller items.

New Toyota RAV4 Hybrid Exterior

2017 Toyota RAV4 Hybrid Exterior
2017 Toyota RAV4 Hybrid Unique S-Code paint treatment

Unique S-Code paint treatment

It's the details that make all the difference. RAV4 SE is available with the S-Code paint treatment. Silver-painted accents are added on the front and rear bumpers, side lower trim and fenders. Such perfectly placed touches help give RAV4 a refined style all its own.
2017 Toyota RAV4 Hybrid Unique wheel designs

Unique wheel designs

Each RAV4 grade comes with a wheel designed to match its distinct personality. LE comes with 17-in. steel wheels with wide-vented spokes, while XLE Hybrid comes with stylish 17-in. alloy wheels. Limited features 18-in. alloy wheels with SuperChrome finish, and SE comes with sporty 18-in. machined alloy wheels each with their own signature look. Leave a lasting impression, no matter which RAV4 you choose.

New Toyota RAV4 Hybrid Interior

2017 Toyota RAV4 Hybrid Interior
2017 Toyota RAV4 Hybrid Heated front seats

Heated front seats

RAV4 helps you customize your comfort. Available multi-stage heated SofTex®-trimmed front seats help tame those chilly nights. And finding the perfect driving position is never an issue, thanks to an available 8-way power-adjustable driver's seat with memory function and power lumbar support.
2017 Toyota RAV4 Hybrid Elegant interior

Elegant interior

Enjoy every trip, from uphill to downtown, in RAV4's roomy interior. The driver and front passenger enjoy available heated seats and dual zone automatic climate control. Another convenient piece of tech is the available Smart Key System. The available leather steering wheel has a luxurious feel, and Entune Premium Audio with Integrated Navigation and App Suite and a frameless HomeLink®-capable mirror further enhance the premium high-tech experience. Immerse yourself in the interior design and drive in complete comfort.

Directions to Rivertown Toyota

For directions on how to get to Rivertown Toyota, please review the following instructions.

From the I-185, follow I-185 North to Williams Road in Columbus, Georgia. Then take Exit 12 from the I-185 South. From there, take Whitesville Rd to Whittlesey Rd.

Thank you for choosing Rivertown Toyota as your automotive destination. We look forward to meeting you soon.

Buy or Lease a new Toyota RAV4 Hybrid Today!

If you're going to buy a new Toyota at Rivertown Toyota, serving Columbus, or take your car in for routine maintenance or auto repair, you probably want to know a little bit about us. Makes sense.

Rivertown Toyota, located at 1661 Whittlesey Road Columbus, GA 31904 is happy to tell you that we've been serving the Columbus area for longer than many of you might have owned your current car. With those years comes invaluable expertise, which we put to your advantage. We're not just talking acumen on new Toyota models, but used cars, service and auto repairs and perhaps most importantly - Toyota financing.

We hand pick each member of the Rivertown Toyota team for their high level of competency, vast knowledge base, eagerness to learn late-breaking technology, ability to relate to drivers from all walks of life, and commitment to keeping Rivertown Toyota a pressure-free environment, which if you ask many of our patrons, makes us a dealership in the rough.

Of course the best way to see for yourself the distinct experience you'll have at Rivertown Toyota is to explore our new Toyota models; used cars; service department; financing; and certified car parts in person, at 1661 Whittlesey Road Columbus, GA 31904.

We welcome you to stop by for a test-drive or call us today at .