Deal of the Day

New 2017 Toyota RAV4

$3,000
Additional Dealer Discount
OR
0.0%
APR Financing

* Offers may not apply to all trims or vehicles.

Here comes the SUV with a boost of brainpower. It's the 2017 Toyota RAV4.

Pivoting around corners on 176 horsepower and 172 lb-ft of torque, the RAV4 is smooth, fuel efficient, and powerful as an Ultra Low Emission Vehicle II. Shift into your desired speed easily using the six-speed electronically controlled automatic transmission with intelligence. Plus, you have the option of going into either Eco or Sport modes, so you get to choose between expanding your fuel economy and expanding your horizons of fun.

No matter where you go, safety accompanies you everywhere as your silent but steady guest. The Toyota Safety Sense System includes features like the Pre-Collision System with Pedestrian Detection and Lane Departure Alert with Steering Assist to respond intuitively and intelligently to keep everyone inside (and outside) safe at all times.

Let your intuition guide you. Drive the 2017 Toyota RAV4 today.

RAV4 Trims

LE AWD

2017 Toyota RAV4 LE

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MPG City22MPG Highway28
Horsepower176Torque172
TransmissionAutomaticSeating5
Wheelbase104.7Engine TypeGas
Engine Size2.5Cylinders4

$3,000 Additional Dealer Discount Or Special Financing

The 2017 Toyota RAV4 LE AWD 5-Door SUV

The 17-inch wide vent steel wheels with wheel covers and tires set the tone and the pace for your drive. The acoustic noise-reducing front windshield softens the sounds inside the cabin.

LE FWD

2017 Toyota RAV4 LE

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MPG City23MPG Highway30
Horsepower176Torque172
TransmissionAutomaticSeating5
Wheelbase104.7Engine TypeGas
Engine Size2.5Cylinders4

$3,000 Additional Dealer Discount Or Special Financing

Rev Your Engine in the 2017 Toyota RAV4 LE FWD 5-Door SUV

Hindsight really is 20/20 in the day/night rearview mirror. As you drive, enjoy listening to music on the Entune Audio system that includes the Entune Multimedia Bundle with six speakers, a USB port with iPod connectivity, and more.

Limited

2017 Toyota RAV4 Limited

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MPG City23MPG Highway29
Horsepower176Torque172
TransmissionAutomaticSeating5
Wheelbase104.7Engine TypeGas
Engine Size2.5Cylinders4

$3,000 Additional Dealer Discount Or Special Financing

The 2017 Toyota RAV4 Limited FWD 5-Door SUV

When the temperatures drop, the Cold Area Package includes a heavy-duty heater and a cold weather engine coolant to keep things moving. Even in heavy fog, keep your field of vision clear with the front bumper integrated fog lights.

Platinum AWD

2017 Toyota RAV4 Platinum

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MPG City22MPG Highway28
Horsepower176Torque172
TransmissionAutomaticSeating5
Wheelbase104.7Engine TypeGas
Engine Size2.5Cylinders4

$3,000 Additional Dealer Discount Or Special Financing

The 2017 Toyota RAV4 Platinum AWD 5-Door SUV

Protect your vehicle at all times with the Bird's Eye View Camera that includes a perimeter scan and curb view. Know all your vital stats using the multi-information display with audio, customizable settings, an odometer, and more.

Platinum FWD

2017 Toyota RAV4 Platinum

View Inventory

MPG City23MPG Highway29
Horsepower176Torque172
TransmissionAutomaticSeating5
Wheelbase104.7Engine TypeGas
Engine Size2.5Cylinders4

$3,000 Additional Dealer Discount Or Special Financing

The 2017 Toyota RAV4 Platinum FWD 5-Door SUV

Step right inside and get cozy on the SofTex-trimmed 8-way power adjustable driver's seat with memory function and power lumbar support. Get and stay warm when it's cold on the driver and front passenger heated seats.

SE

2017 Toyota RAV4 SE

View Inventory

MPG City23MPG Highway29
Horsepower176Torque172
TransmissionAutomaticSeating5
Wheelbase104.7Engine TypeGas
Engine Size2.5Cylinders4

$3,000 Additional Dealer Discount Or Special Financing

Start Your Journey in the 2017 Toyota RAV4 SE FWD 5-Door SUV

When you must go into reverse, the backup camera with projected path safely spots you. Enjoy the tactile sensation of the leather-trimmed shift lever with silver accents.

XLE

2017 Toyota RAV4 XLE

View Inventory

MPG City23MPG Highway30
Horsepower176Torque172
TransmissionAutomaticSeating5
Wheelbase104.7Engine TypeGas
Engine Size2.5Cylinders4

$3,000 Additional Dealer Discount Or Special Financing Or Special Lease

The 2017 Toyota RAV4 XLE FWD 5-Door SUV

Stay grounded as you move forward using the Hill Start Assist Control. To protect your eyes from the sunlight, an integrated sunglasses holder in the overhead console stashes your shades.

New Toyota RAV4 Exterior

2017 Toyota RAV4 Exterior
2017 Toyota RAV4 Unique S-Code paint treatment

Unique S-Code paint treatment

It's the details that make all the difference. RAV4 SE is available with the S-Code paint treatment. Silver-painted accents are added on the front and rear bumpers, side lower trim and fenders. Such perfectly placed touches help give RAV4 a refined style all its own.
2017 Toyota RAV4 Unique wheel designs

Unique wheel designs

Each RAV4 grade comes with a wheel designed to match its distinct personality. LE comes with 17-in. steel wheels with wide-vented spokes, while XLE Hybrid comes with stylish 17-in. alloy wheels. Limited features 18-in. alloy wheels with SuperChrome finish, and SE comes with sporty 18-in. machined alloy wheels each with their own signature look. Leave a lasting impression, no matter which RAV4 you choose.

Rivertown Toyota: New Toyota RAV4 Videos

New Toyota RAV4 Interior

2017 Toyota RAV4 Interior
2017 Toyota RAV4 Heated front seats

Heated front seats

RAV4 helps you customize your comfort. Available multi-stage heated SofTex®-trimmed front seats help tame those chilly nights. And finding the perfect driving position is never an issue, thanks to an available 8-way power-adjustable driver's seat with memory function and power lumbar support.
2017 Toyota RAV4 Elegant interior

Elegant interior

Enjoy every trip, from uphill to downtown, in RAV4's roomy interior. The driver and front passenger enjoy available heated seats and dual zone automatic climate control. Another convenient piece of tech is the available Smart Key System. The available leather steering wheel has a luxurious feel, and Entune Premium Audio with Integrated Navigation and App Suite and a frameless HomeLink®-capable mirror further enhance the premium high-tech experience. Immerse yourself in the interior design and drive in complete comfort.

How to Get to Rivertown Toyota

For directions on how to get to Rivertown Toyota, please follow the instructions below.

From the I-185, take the I-185 N to Williams Rd in Columbus, GA. Then take exit 12 from I-185 S. After that, take Whitesville Road to Whittlesey Road.

Thank you for choosing Rivertown Toyota as your final automotive destination. We look forward to seeing you soon.

Buy or Lease a new Toyota RAV4 Today!

If you're going to buy a new Toyota at Rivertown Toyota, serving Columbus, or take your car in for routine maintenance or auto repair, you probably want to know a little bit about us. Makes sense.

Rivertown Toyota, located at 1661 Whittlesey Road Columbus, GA 31904 is happy to tell you that we've been serving the Columbus area for longer than many of you might have owned your current car. With those years comes invaluable expertise, which we put to your advantage. We're not just talking acumen on new Toyota models, but used cars, service and auto repairs and perhaps most importantly - Toyota financing.

We hand pick each member of the Rivertown Toyota team for their high level of competency, vast knowledge base, eagerness to learn late-breaking technology, ability to relate to drivers from all walks of life, and commitment to keeping Rivertown Toyota a pressure-free environment, which if you ask many of our patrons, makes us a dealership in the rough.

Of course the best way to see for yourself the distinct experience you'll have at Rivertown Toyota is to explore our new Toyota models; used cars; service department; financing; and certified car parts in person, at 1661 Whittlesey Road Columbus, GA 31904.

We welcome you to stop by for a test-drive or call us today at .

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