Deal of the Day

New 2017 Toyota Prius c

Compact and cute, the 2017 Toyota Prius c provides beyond the daily drive.

With an incredible estimated 48 mpg in the city and 43 mpg on the highway, you'll go farther on fewer dollars. Now you have more spending money!

On every adventure you take, the Star Safety System secures your drive. Features like Vehicle Stability Control, Traction Control and the Anti-lock Brake System work in tandem to keep your ride smooth and secure.

Keep track of your daily commute and travel plans on the multi-information display with a 3.5-inch color screen, fuel economy history, cruising range and more. Tune out the world and tune into the Entune Premium Audio system instead. Integrated Navigation 13 and the App Suite help you plot your getaways and entertain you the entire time.

Want to have more fun on a budget? Drive the 2017 Toyota Prius c today and start saving money!

New Toyota Prius c Exterior

2017 Toyota Prius c Exterior
2017 Toyota Prius c MPG


Thanks to its EPA-estimated 43 mpg highway and 48 mpg in the city, Prius c makes sure the fun goes farther. Gas stations always look better when you're driving past them.
2017 Toyota Prius c Easy to manuever

Easy to manuever

Prius c was designed with the big city, and small parking spots, in mind. As the smallest and most affordable member of the Prius Family, Prius c makes fitting into the city easier, and more fun, than ever.

New Toyota Prius c Interior

2017 Toyota Prius c Interior
2017 Toyota Prius c Premium interior

Premium interior

Prius c is the perfect road trip partner with a powerful Entune Audio system, comfy seats wrapped in an eye-catching available two-tone interior fabric, and an available moonroof to let the outside in. It's the perfect place to hang out with friends and brainstorm that next world-changing idea.
2017 Toyota Prius c Smart Key System, Push Button Start

Smart Key System, Push Button Start

It's easy to get into your Prius c with style. With the available Smart Key fob in your pocket or purse, simply grasp either the driver's or front passenger's door handle of your Prius c to unlock it. Plus, the engine starts with the push of a button.

How to Get to Rivertown Toyota

For directions on how to get to Rivertown Toyota, please review the following instructions.

From the I-185, follow I-185 North to Williams Road in Columbus, Georgia. Then take Exit 12 from the I-185 South. From there, take Whitesville Rd to Whittlesey Rd.

Thank you for choosing Rivertown Toyota as your final automotive destination. We look forward to seeing you soon.

Buy or Lease a new Toyota Prius c Today!

If you're going to buy a new Toyota at Rivertown Toyota, serving Columbus, or take your car in for routine maintenance or auto repair, you probably want to know a little bit about us. Makes sense.

Rivertown Toyota, located at 1661 Whittlesey Road Columbus, GA 31904 is happy to tell you that we've been serving the Columbus area for longer than many of you might have owned your current car. With those years comes invaluable expertise, which we put to your advantage. We're not just talking acumen on new Toyota models, but used cars, service and auto repairs and perhaps most importantly - Toyota financing.

We hand pick each member of the Rivertown Toyota team for their high level of competency, vast knowledge base, eagerness to learn late-breaking technology, ability to relate to drivers from all walks of life, and commitment to keeping Rivertown Toyota a pressure-free environment, which if you ask many of our patrons, makes us a dealership in the rough.

Of course the best way to see for yourself the distinct experience you'll have at Rivertown Toyota is to explore our new Toyota models; used cars; service department; financing; and certified car parts in person, at 1661 Whittlesey Road Columbus, GA 31904.

We welcome you to stop by for a test-drive or call us today at .