Deal of the Day

New 2017 Toyota Prius Prime

A hybrid that takes you farther into the future. Introducing the 2017 Toyota Prius Prime.

The 4-cylinder aluminum engine features Hybrid Synergy Drive, which maximizes fuel economy and adds intelligence to your daily drive. With an estimated 44 mpg in the city and 53 mpg on the highway, the Prime lives up to its name on roads everywhere. Driving is a daily adventure. Choose your favorite one from the EV, Eco, and Power modes.

No matter what awaits you on the road ahead, safety and security follow along as your quiet companions. Toyota Safety Sense features a Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, and more. You also have the comfort of knowing that the Star Safety System includes Enhanced Vehicle Stability Control, Active Traction Control, and SmartStop Technology to ensure that every stop you make is a safe one.

For more ways of exploring music, tune into the Entune App Suite that includes iHeartRadio, Pandora, and more.

Where do you think the future lies? You'll find out inside the 2017 Toyota Prius Prime.

New Toyota Prius Prime Exterior

2017 Toyota Prius Prime Exterior
2017 Toyota Prius Prime Carbon-fiber-reinforced-polymer rear hatch

Carbon-fiber-reinforced-polymer rear hatch

Aerodynamically unique and found only on Prime, the design of the dual-wave rear glass hatch flows into the rear spoiler for enhanced efficiency. The innovative rear hatch utilizes strong yet lightweight carbon-fiber-reinforced polymer and makes opening and closing seem effortless.
2017 Toyota Prius Prime Class-leading efficiency

Class-leading efficiency

More efficiency. More potential. Every last detail of Prius Prime has been optimized to help make it the most advanced - and efficient - Prius yet. Cutting-edge, lightweight materials, proven hybrid technology and an optimized Plug-in Hybrid Vehicle (PHV) system all work together to help Prius Prime reach an impressive, class-leading EPA-estimated 133 MPGe. Prime continues to raise the efficiency bar with a class-leading EPA-estimated total driving range of 640 miles to help you challenge what's possible. Reaching these outstanding ratings is easy with Toyota’s legendary hybrid technology that invites you to do even more.

New Toyota Prius Prime Interior

2017 Toyota Prius Prime Interior
2017 Toyota Prius Prime Intelligent drive coach

Intelligent drive coach

This available intelligent technology, called Predictive Efficient Drive, helps boost fuel efficiency by learning your routine stopping patterns. When approaching a recorded stop, an icon will display on the map of the navigation system and suggest the optimal time to release the accelerator. Regenerative braking also activates sooner to recover more energy for the hybrid battery.
2017 Toyota Prius Prime Inviting interior

Inviting interior

Prime's cabin features a modern design and premium materials throughout. Thoughtful interior touches delight the senses while smart tech brings convenience and innovative thinking to every trip. Prime's front seats feature deep bolsters for body-hugging comfort. When roads twist, these seats help keep you in place for extra confidence behind the wheel.

Directions to Rivertown Toyota

For directions on how to get to Rivertown Toyota, please review the following instructions.

From the I-185, follow I-185 North to Williams Road in Columbus, Georgia. Then take Exit 12 from the I-185 South. From there, take Whitesville Rd to Whittlesey Rd.

Thank you for choosing Rivertown Toyota as your automotive destination. We look forward to meeting you soon.

Buy or Lease a new Toyota Prius Prime Today!

If you're going to buy a new Toyota at Rivertown Toyota, serving Columbus, or take your car in for routine maintenance or auto repair, you probably want to know a little bit about us. Makes sense.

Rivertown Toyota, located at 1661 Whittlesey Road Columbus, GA 31904 is happy to tell you that we've been serving the Columbus area for longer than many of you might have owned your current car. With those years comes invaluable expertise, which we put to your advantage. We're not just talking acumen on new Toyota models, but used cars, service and auto repairs and perhaps most importantly - Toyota financing.

We hand pick each member of the Rivertown Toyota team for their high level of competency, vast knowledge base, eagerness to learn late-breaking technology, ability to relate to drivers from all walks of life, and commitment to keeping Rivertown Toyota a pressure-free environment, which if you ask many of our patrons, makes us a dealership in the rough.

Of course the best way to see for yourself the distinct experience you'll have at Rivertown Toyota is to explore our new Toyota models; used cars; service department; financing; and certified car parts in person, at 1661 Whittlesey Road Columbus, GA 31904.

We welcome you to stop by for a test-drive or call us today at .