Deal of the Day

New 2017 Toyota Prius

Additional Dealer Discount
APR Financing

* Offers may not apply to all trims or vehicles.

The hype is real. Introducing the 2017 Toyota Prius.

Completely reconfigured for a new generation of clean automotive efficiency, the Prius gets an incredible range of 54-58 mpg in the city and 50-53 mpg on the highway. This vehicle's magnetic exterior complements the 600-volt permanent magnet AC synchronous motor that provides eco-friendly power. The larger battery also makes it suited to endurance driving.

A smart-flow climate control system with pollen filtration prevents irritants from entering the calm ambiance inside. Thoughtful touches include LED daytime running lights with an on/off feature and a center console with an armrest and a storage compartment.

Toyota's Safety Sense system is a striking upgrade to the suite of safety and security technology, and it includes features like the Pre-Collision System with Pedestrian Detection and Lane Departure Alert with Steering Assist keep everyone inside and outside the vehicle safe. Along with the Star Safety System, the Prius maintains its excellence in safety and security ratings.

Why would you ever limit your imagination? Expand yours by driving the 2017 Toyota Prius today.

Prius Trims


2017 Toyota Prius Three

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MPG City54MPG Highway50
Wheelbase106.3Engine TypeGas/Electric
Engine Size1.8Cylinders4

$1,500 Additional Dealer Discount Or Special Financing

Explore New Roads in the 2017 Toyota Prius Three FWD 5-Door Hatchback

Brighten the darkest roads using the bi-LED projector low and high-beam headlights with LED accent lights and an auto-on/off feature. For emergency purposes, keep your smartphone fully charged at all times with the qi-compatible wireless smartphone charging feature with a charge indicator light.

New Toyota Prius Exterior

2017 Toyota Prius Exterior
2017 Toyota Prius Dramatic styling

Dramatic styling

Let's shatter all expectations. The 2017 Prius is here with an unmistakable, bold look that shakes up the status quo. Its sleek shape has been engineered to cheat the wind and win over the crowd.
2017 Toyota Prius A purposeful stance

A purposeful stance

The dynamic chassis helps ensure Prius is always up for some fun. A low and wide stance shows off this hybrid's athletic appearance and helps give you a responsive drive.

Rivertown Toyota: New Toyota Prius Videos

New Toyota Prius Interior

2017 Toyota Prius Interior
2017 Toyota Prius 4.2-in. color dual MID

4.2-in. color dual MID

Stay twice as informed. The color dual high-resolution Multi-Information Display (MID) screens are customizable, so you can keep an eye on the information that matters most to you. A quick glance can show you real-time driving data, provide tips to help you improve your ECO savings, and more.
2017 Toyota Prius Futuristic interior

Futuristic interior

Get more of what you want, inside and out. Smart seat design gives everyone room to stretch out. Helping you stay in control of it all is advanced tech like a standard 4.2-in. color dual Multi-Information Display (MID) with customizable screens and an available 7-in. touch-screen display. And with available Qi-compatible wireless smartphone charging, you can stay powered up while on the go.

Directions to Rivertown Toyota

For directions on how to get to Rivertown Toyota, please review the following instructions.

From the I-185, take the I-185 N to Williams Rd in Columbus, GA. Then take Exit 12 from the I-185 South. From there, take Whitesville Rd to Whittlesey Rd.

Thank you for choosing Rivertown Toyota as your automotive destination. We look forward to meeting you soon.

Buy or Lease a new Toyota Prius Today!

If you're going to buy a new Toyota at Rivertown Toyota, serving Columbus, or take your car in for routine maintenance or auto repair, you probably want to know a little bit about us. Makes sense.

Rivertown Toyota, located at 1661 Whittlesey Road Columbus, GA 31904 is happy to tell you that we've been serving the Columbus area for longer than many of you might have owned your current car. With those years comes invaluable expertise, which we put to your advantage. We're not just talking acumen on new Toyota models, but used cars, service and auto repairs and perhaps most importantly - Toyota financing.

We hand pick each member of the Rivertown Toyota team for their high level of competency, vast knowledge base, eagerness to learn late-breaking technology, ability to relate to drivers from all walks of life, and commitment to keeping Rivertown Toyota a pressure-free environment, which if you ask many of our patrons, makes us a dealership in the rough.

Of course the best way to see for yourself the distinct experience you'll have at Rivertown Toyota is to explore our new Toyota models; used cars; service department; financing; and certified car parts in person, at 1661 Whittlesey Road Columbus, GA 31904.

We welcome you to stop by for a test-drive or call us today at .